| Whetu Marama
Rooted in whakapapa.
Powered by connection.
Rooted in whakapapa.
Powered by connection.
Rooted in whakapapa.
Powered by connection.
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2024
Timeline
8 weeks
Services
Branding, UI / UX Design
The Team
Bowdyn Green*
Bowdyn Green*
Graphic Designer
Jennifer Bampton
Motion Designer
Amisha Ganda
Interactive Designer
Nigel Munch
Interactive Designer
Whetū Mārama is a digital storytelling experience designed to inspire rangatahi through the power of whakapapa, mātauranga Māori, and emerging technology. Developed in collaboration with Spark NZ
Whetū Mārama is a digital storytelling experience designed to inspire rangatahi through the power of whakapapa, mātauranga Māori, and emerging technology. Developed in collaboration with Spark NZ
Crafted with intention across brand identity, spatial design, and user interaction, Whetū Mārama delivers a cohesive and meaningful brand experience. From the visual system to augmented storytelling and interactive light projections, every touchpoint is built to honour the past while engaging the future.
Crafted with intention across brand identity, spatial design, and user interaction, Whetū Mārama delivers a cohesive and meaningful brand experience. From the visual system to augmented storytelling and interactive light projections, every touchpoint is built to honour the past while engaging the future.
The Brief.
Come up with an interactive promotion method(s) that celebrates the transformative power of 5G technology in everyday life, unlocking boundless possibilities for our interconnected world. As the fifth generation of wireless technology, 5G offers lightning-fast downloads, minimal latency, extensive connectivity, and unparalleled reliability. Our focus is on Rangatahi the dynamic youth and future leaders of Maori communities.
Come up with an interactive promotion method(s) that celebrates the transformative power of 5G technology in everyday life, unlocking boundless possibilities for our interconnected world. As the fifth generation of wireless technology, 5G offers lightning-fast downloads, minimal latency, extensive connectivity, and unparalleled reliability. Our focus is on Rangatahi the dynamic youth and future leaders of Maori communities.
1.
Strategy & Research.
Strategy & Research.
2 Weeks.
2.
Brand Identity.
Brand Identity.
4 Weeks.
3.
App Development.
2 Weeks.
Strategy & Research.
Strategy & Research.
Strategy & Research.
Audience Insight: Rangatahi (young Māori aged 13–25), digital natives but deeply connected to heritage.
Cultural Context: Collaboration with Māori advisors to ensure tikanga and storytelling integrity.
Technological Integration: Exploring Spark 5G's real-time capability to drive augmented experiences.
Experience Mapping: Defined how users would move through the space—from entry, discovery, interaction, to reflection.
Audience Insight: Rangatahi (young Māori aged 13–25), digital natives but deeply connected to heritage.
Cultural Context: Collaboration with Māori advisors to ensure tikanga and storytelling integrity.
Technological Integration: Exploring Spark 5G's real-time capability to drive augmented experiences.
Experience Mapping: Defined how users would move through the space—from entry, discovery, interaction, to reflection.
Brainstorm
Timeline
Initial Concept
Moodboard
Brand Identity.
Brand Identity.
Logo & Icon.
Logo & Icon.
Whetū Mārama means “bright star” or “source of light” representing both literal constellations and symbolic knowledge.
Colour Palette & Type.
Colour Palette & Type.
Typography is the visual embodiment of your brand's voice and personality. We use a blend of typefaces to ensure readability, establish hierarchy, and convey our values.
Typography is the visual embodiment of your brand's voice and personality. We use a blend of typefaces to ensure readability, establish hierarchy, and convey our values.
Brand Guideline Document.
Brand Guideline Document.
How We Advertise Heritage.
How We Advertise Heritage.
Through bold visuals and layered storytelling, this collection of advertisements reimagines how we communicate cultural identity in the modern age.
Through bold visuals and layered storytelling, this collection of advertisements reimagines how we communicate cultural identity in the modern age.
Each piece blends traditional motifs with contemporary design strategies turning heritage into something you don’t just observe, but feel. Whether printed, animated, or interactive, these designs speak to the past with a voice built for the future.
Each piece blends traditional motifs with contemporary design strategies turning heritage into something you don’t just observe, but feel. Whether printed, animated, or interactive, these designs speak to the past with a voice built for the future.
Tiktok.
App Development.
Augmented Reality.
Users scanned markers using their phones to reveal animated stories of atua and whakapapa.
Immersive Environment.
Immersive Environment.
Making the user feel like part of the project was a big point of interest for us. In New Zealand connecting with our heritage is a big part of our culture so it was important to get it right.
Making the user feel like part of the project was a big point of interest for us. In New Zealand connecting with our heritage is a big part of our culture so it was important to get it right.
Transforming Heritage into an app & Website.
Transforming Heritage into an app & Website.
Using the Lo-fi and research conducted by my Interactive designer teammates I was my job to transform those into usable final products.
Using the Lo-fi and research conducted by my Interactive designer teammates I was my job to transform those into usable final products.
Moodboard