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FloraLink
FloraLink
Connect, Grow & Collect.
2025
2025
2025
8 Weeks
8 Weeks
8 Weeks
Brand Identity, UI/UX
Brand Identity, UI/UX
Brand Identity, UI/UX
The Team
The Team
Bowdyn Green*
Bowdyn Green*
Graphic Designer
Graphic Designer
The Team
Bowdyn Green*
Graphic Designer
Amisha Ganda
Amisha Ganda
Amisha Ganda
Interactive Designer
UI/UX Designer
Interactive Designer
Lucca Robb
Lucca Robb
Lucca Robb
Motion Designer
Motion Designer
Motion Designer
FloraLink is a hybrid gardening experience that merges physical community gardens with a digital platform.
FloraLink is a hybrid gardening experience that merges physical community gardens with a digital platform.
It aims to engage New Zealand Youth (ages 12-18) in sustainable gardening by using augmented reality (AR), gamification, and social interaction to make gardening fun, educational, and community-driven.
It aims to engage New Zealand Youth (ages 12-18) in sustainable gardening by using augmented reality (AR), gamification, and social interaction to make gardening fun, educational, and community-driven.
Problem Statement.
Problem Statement.
Problem Statement.
Community Gardens are at risk.
Community Gardens are at risk.
Community Gardens are at risk.
Community gardens are at risk of decline without active youth engagement. As older generations manage these spaces, a lack of young participation threatens their future.
Community gardens are at risk of decline without active youth engagement. As older generations manage these spaces, a lack of young participation threatens their future.
Community gardens are at risk of decline without active youth engagement. As older generations manage these spaces, a lack of young participation threatens their future.
Our Mission.
Our Mission.
Our Mission.
a survey indicated that only 29% of all gardening households included individuals aged 16 to 34, suggesting limited participation in gardening activities among this age group.
a survey indicated that only 29% of all gardening households included individuals aged 16 to 34, suggesting limited participation in gardening activities among this age group.
a survey indicated that only 29% of all gardening households included individuals aged 16 to 34, suggesting limited participation in gardening activities among this age group.
We want to raise this!
We want to raise this!
We want to raise this!
Strategy & Research.
Strategy & Research.
Strategy & Research.
Strategy & Research.
Strategy & Research.
Strategy & Research.
2 Weeks.
2 Weeks.
2 Weeks.
Brand Identity.
Brand Identity.
Brand Identity.
4 Weeks.
4 Weeks.
4 Weeks.
App Development.
App Development.
App Development.
2 Weeks.
2 Weeks.
2 Weeks.
4.Launch Campaign.
4.Launch Campaign.
4.Launch Campaign.
2 Weeks.
2 Weeks.
2 Weeks.
Target Audience.
User Journey.
Revenue Potential.
Target Audience.
User Journey.
Revenue Potential.
User Journey.
User Journey.
User Journey.
Step 1: Awareness.
Step 1: Awareness.
Step 1: Awareness.
How do young users find out about FloraLink?
How do young users find out about FloraLink?
TikTok & Instagram ads showcasing the mascot, interactive challenges, and AR features & QR codes at school events or urban gardens leading to a fun, interactive sign-up page.
TikTok & Instagram ads showcasing the mascot, interactive challenges, and AR features & QR codes at school events or urban gardens leading to a fun, interactive sign-up page.
Step 2: On Boarding.
Step 2: On Boarding.
Step 2: On Boarding.
What happens when a user first joins?
What happens when a user first joins?
Mascot-led onboarding → A friendly introduction guiding them through the app.
Mascot-led onboarding → A friendly introduction guiding them through the app.
Mascot-led onboarding → A friendly introduction guiding them
through the app.
Step 3: Engagement.
Step 3: Engagement.
Step 3: Engagement.
How do users stay engaged?
How do users stay engaged?
AR feature → Users can scan their plant and see a virtual version growing over time.
Gamification → Streaks, XP, leaderboard challenges (e.g., “Keep your plant alive for 7 days”).
AR feature → Users can scan their plant and see a virtual version growing over time.
Gamification → Streaks, XP, leaderboard challenges (e.g., “Keep your plant alive for 7 days”).
Step 4: Rewards.
Step 4: Rewards.
Step 4: Rewards.
What keeps users motivated?
What keeps users motivated?
Badges & achievements → “Harvest Hero,” “Compost King/Queen,” etc. Seasonal events & leaderboards → Competitions like “Spring Grow-Off” or “Who Can Grow the Tallest Sunflower?”
Badges & achievements → “Harvest Hero,” “Compost King/Queen,” etc. Seasonal events & leaderboards → Competitions like “Spring Grow-Off” or “Who Can Grow the Tallest Sunflower?”
Step 5: Long Term.
Step 5: Long Term.
Step 5: Long Term.
What happens after months of use?
What happens after months of use?
Users level up and unlock rare plant challenges. They can mentor new users in a community-based feature. FloraLink expands beyond individual use could become a school project or student-led gardening initiative.
Users level up and unlock rare plant challenges. They can mentor new users in a community-based feature. FloraLink expands beyond individual use could become a school project or student-led gardening initiative.
Brand Identity.
Brand Identity.
Brand Identity.
Morphic Logos.
Morphic Logos.
A Nod To History.
A Nod To History.
The Idea behind the brands multiple logos came from the design / art style of classic fruit stickers found all over the world in the local supermarkets. These stickers primarily consist of an image of the fruit along with a brand name or tagline.
The Idea behind the brands multiple logos came from the design / art style of classic fruit stickers found all over the world in the local supermarkets. These stickers primarily consist of an image of the fruit along with a brand name or tagline.
Hover Me
Logo Minimum Size.
Logo Minimum Size.
When significantly reduced, the logo will become illegible. These are the pixel size units we recommend staying within to preserve the quality of the logo.
When significantly reduced, the logo will become illegible. These are the pixel size units we recommend staying within to preserve the quality of the logo.
Logo Dont’s.
Logo Dont’s.
A few rules are necessary for maintaining the integrity of the brand. Don't compromise the overall look of the logo by rotating, skewing or distorting in any way -that includes adding unnecessary and unattractive text decorations like drop shadows and outlines. here are a few examples of some ways you should never ever consider using the logo.
A few rules are necessary for maintaining the integrity of the brand. Don't compromise the overall look of the logo by rotating, skewing or distorting in any way -that includes adding unnecessary and unattractive text decorations like drop shadows and outlines. here are a few examples of some ways you should never ever consider using the logo.
Colour Palette & Type.
Colour Palette & Type.
Colour Palette & Type.
Typography is the visual embodiment of the brand's voice and personality. We use a blend of typefaces to ensure readability, establish hierarchy, and convey our values.
Typography is the visual embodiment of the brand's voice and personality. We use a blend of typefaces to ensure readability, establish hierarchy, and convey our values.
Brand Guideline Document.
Brand Guideline Document.
Brand Guideline Document.
Advertising To Youth.
Advertising To Youth.
App Development.
App Development.
App Development.
Making The Mundane Fun.
Making The Mundane Fun.
Developing The App.
Developing The App.
Working together with the groups Interactive Designer I created Hi-Fi designs that fit our brands identity.
Working together with the groups Interactive Designer I created Hi-Fi designs that fit our brands identity.
Drag Image to see a before & after
Launch Campaign.
Launch Campaign.
Launch Campaign.
Our team created a full campaign to celebrate the launch of the FloraLink App including physical seed packets and collectible cards.
Our team created a full campaign to celebrate the launch of the FloraLink App including physical seed packets and collectible cards.
Seed Packets.
Seed Packets.
Seed Packets.
Our team created a full campaign to celebrate the launch of the FloraLink App including physical seed packets and collectible cards.
Our team created a full campaign to celebrate the launch of the FloraLink App including physical seed packets and collectible cards.
Collectible Cards.
Collectible Cards.
Collectible Cards.
Users earn cards through various activities in the app and physical cards to be earned inside the seed packets.
Users earn cards through various activities in the app and physical cards to be earned inside the seed packets.
